What is disruptive innovation? This is the question that Benoit Sarazin answers in the short film that he just published and that he invited me to illustrate and animate.
As graphic facilitator, I strive to find the right images to help to explain complex concepts. Working with Benoit was a great experience and exercise of those skills.
First we worked together on the script, in French, since France is his main market as a consultant in disruptive innovation. We focused on storytelling and on answering questions in simple ways with concrete examples, and having a very clear structure.
Then I proposed a “storyboard” using simple sketches I could draft directly on the computer and we added those images to a slideshow with the parts of the text that corresponded. We could then test the “flow” of it.
Benoit recorded his voice several times, until the timing, tonality and craft of the speech was good for him. He also used the support of Bénédicte Kliber, his social-media marketing consultant. Basically, whenever we had a discrepancy our default was “ask Bénédicte”!
Once the voice was ready, then I made the illustrations and set-up a Prezi presentation. Prezi is great because it let’s you do “camera movements” through a presentation and it looks quite different than a regular slideshow.
I recorded my computer screen as I was running the presentation using Benoit’s voice, then put the voice and the video together in a video-editing system and voilà! We have a cartoon video about disruptive innovation!
Collaborating with Benoit was great because of his mastering of the subject matter, he really knows what he wants to convey, and then he is open on my creative ideas about “how to say it”.
Now watch the video! If you don’t understand French it doesn’t matter! I would love to know what you get by watching and listening, maybe you still get the gist of the principles of disruptive innovation!